Email Marketing Workshop – 6th December

‘Tis (nearly) the season to be jolly and we thought it would be nice to start the celebrations early with an Email Marketing Workshop. It’s even completely free to attend. Ho Ho Ho!

Creating original marketing content for your website, blog, social media channels and emails is both essential and time-consuming. It’s therefore important to ensure that you’re maximising the return on the investment made in developing your marketing channels.

This workshop would benefit anyone who is currently looking at their marketing strategy, considering how best to optimise their campaigns, leverage their content and ultimately convert an engaged audience into customers.

During the session we’ll cover the following;

  • Look at methods of maximising your online marketing ROI
  • Profile companies that are doing it well and understand why their campaigns are successful
  • Look at ideas for integrating some of their practices into your own campaigns.

By the end of the workshop you’ll have a detailed understanding of how to get the most out of your marketing efforts, ensuring that your website, blog, social media channels and email are all aligned and providing your business with the leads you need. It’s an interactive session so there will be ample opportunity to talk through any particular issues you’d like to address.

The seminar will be held at our offices in 3 The Courtyard
, 48 New North Road, 
Exeter,
 EX4 4EP. The session will run from 2:30pm until 4:00pm on Thursday 6th December.

To book your place please do drop me (Olly) a line on olly@optixmail.co.uk or give me a call on 07850 312995. Places are limited to 4 per workshop to facilitate focused debate and ensure they are as beneficial to each attendee as possible.

Thanks for reading.

Olly

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Dear John… (Why people unsubscribe from your email lists.)

Firstly, it’s worth noting that when people hit the unsubscribe button they may actually be doing you a favour. ISPs monitor open rates and poor open rates increase the risk of campaigns being sent straight to spam. By unsubscribing, recipients are helping to protect your open rates (presuming that they would otherwise have not opened the email) and are therefore also helping to reduce the risk of your email marketing campaigns being classed as spam by ISPs. Read more

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Building your email database effectively

In a previous post (‘Why email marketing doesn’t work’) we spoke about the fact that sending unsolicited emails is a sure fire way to achieve failure. This then begs the question of how one builds an email database to a both a sufficient size and quality to merit an email marketing strategy. We’ve offered some advice below: Read more

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Why email marketing doesn’t work.

You may think this a strange blog post for a business that trades on the premise that email marketing does work and with 2012 marketing census citing email marketing as providing the best ROI of any direct marketing effort it’s clear that in many cases it does. However, there are at least two important reasons for writing this post:

  1. Sometimes people tell us email marketing doesn’t work
  2. Sometimes email marketing doesn’t work Read more
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Optimising email for a mobile audience

We all know the world is going mobile. It is estimated that 30% of Europeans read their emails on mobile devices while 40% of Americans and an enormous 57% of Japanese consumers do the same. Return Path report that smart phone open rates in the second half of 2011 increased by 35%, while open rates on PCs fell by 9.5%. With all of this in mind it’s worth considering your own approach to mobile email communication. Read more

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To resend or not to resend, that is the question.

One area of email marketing that inspires particularly lively discussion is that of resending to non-openers. In the interest of minimising the risk that you do yourself a mischief in anticipation of such a hot topic, I’ll cut straight to the point.

Read more

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Third Email Marketing Workshop – 30th August, 2:00pm – 3:30pm – ‘Optimising your campaigns for maximum ROI’

Creating original marketing content for your website, blog, social media channels and emails is both essential and time-consuming. It is therefore important to ensure that you’re maximising the return on the investment made in developing your marketing channels.

This seminar would benefit anyone who is currently looking at their marketing strategy, considering how best to optimise their campaigns, leverage their content and ultimately convert an engaged audience into customers. Read more

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10 tips for optimising your email marketing campaigns

There’s a lot of good (and not so good) advice out there on the web. We thought we’d throw in our two cents worth with a few tips on optimising your email marketing campaigns… Read more

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First email marketing workshop 7th June, 2:00pm to 3:30pm – ‘Integrating social media and email marketing’.

Far from making email redundant, social media has in many ways, resulted in email becoming a more powerful marketing tool. However, it’s essential to understand how the two work together in order to ensure you are maximizing the impact of your campaigns.

This seminar would benefit anyone who is currently reviewing their approach to social and email marketing; perhaps you’ve not yet added it into your marketing mix, or you have but aren’t yet getting the results you need.

Read more

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Introducing… Free email marketing workshops from Optixmail

What?

Monthly marketing workshops designed to inform and provide a forum to share ideas and experiences across the table. Read more

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